# Principles

:::callout{intent="info"}
Any in-game imagery used in is purely fictional for concept purposes.
:::

## 1. Add Value for the Player

This integration aims to bring value to the player's gaming experience. Branded connection points should highlight said value-add based on the context.

![Add Value for the Player](../img/images/social-sdk/design-guidelines/Principle-03.png)

## 2. Foster trust with Discord's brand

Lean into Discord's visual-styling to establish trust through brand recognition. The more players that connect, the more robust the social graph is for the game.

![Foster trust with Discord's brand](../img/images/social-sdk/design-guidelines/Principle-04.png)

## 3. Promote Understanding through consistency

Use consistent branding and user-flows across games to build expected behavior. We care about the UX, not the UI.

![Promote Understanding through consistency](../img/images/social-sdk/design-guidelines/Principle-05.png)

## 4. Prioritize the player's immersion

Our focus is on preserving the player's immersion in the game. There are no requirements to replicate Discord's UI. The visual-design should feel as seamlessly integrated into the game as our SDKs.

![Prioritize the player's immersion](../img/images/social-sdk/design-guidelines/Principle-06.png)

## 5. Uphold data privacy, transparency, and control

Each platform is in control and responsible for the data on their respective platforms. Players are informed of where their data shows up.

![Uphold data privacy, transparency, and control](../img/images/social-sdk/design-guidelines/Principle-07.png)

***

## Change Log

| Date           | Changes         |
| -------------- | --------------- |
| March 17, 2025 | initial release |

## Related pages

- [API Reference](./api-reference-index.md)
- [App Fundamentals](./app-fundamentals-index.md)
- [Best Practices](./best-practices-index.md)
- [Bots & Companion Apps](./bots-companion-apps-index.md)
- [Building Games](./building-games-index.md)
- [Building on Discord](./building-on-discord-index.md)
- [Change Log](./change-log-index.md)
- [Communities & Servers](./communities-servers-index.md)
- [Components](./components-index.md)
- [Core Concepts](./core-concepts-index.md)

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